As part of PreventObesity.net, you can learn more about effective ways to promote your message to bloggers. We can help you understand which bloggers are your most important advocates and how to communicate with them. We provide reports for Network Leaders about the online audiences engaged in discussions about childhood obesity and related issues. The reports highlight what types of conversations are happening, where they are taking place, which are most influential, and methods to influence the debate. Data from the reports will assist in targeting online advertising and engaging online audiences in the movement to reverse the epidemic of childhood obesity. In addition, the reports will track the attention given to a spectrum of network online activities over time to gauge their impact on different online constituencies; tracking can focus narrowly on links to a single blog post, video, or online activity, or can track broader interest in core campaign messages or issue areas. For example, we have been analyzing the online discussion about the 2012 F as in Fat Report released by the Trust for America’s Health. The online scanning process scours 12 months of data in order to develop a targeted list of key bloggers and the readers attuned to them. The work narrows the field of 250,000+ top English language blogs to more manageable clusters of blogs related to the obesity epidemic. The reports identify the media and information sources that those blogs link to most often. The blog sites and sources are then ranked by topic, influence and relevance, allowing leaders to create their own actionable lists for cultivation and targeted outreach. Interested in learning more about this service? Do you have an upcoming report you are releasing that you want to get covered in influential blogs? If so contact us and we'll help you utilize our blogger outreach services.
